This is all that happened during the press tour for It Ends With Us.
After the release of their movie It Ends With Us in New York and Europe, rumors began to circulate about Blake Lively and Justin Baldoni. At first, it was assumed that Lively and Baldoni were using it as a marketing ploy because they didn’t picture together or engage at the premiere. But rumors circulated by unnamed sources about unrest on the movie sets said there was undoubtedly a divide amongst the co-stars. This explains the turmoil surrounding the movie’s publicity tour.
Theories surrounding Blake Lively and Justin Baldoni
During the premiere, Lively posed with Ryan Reynolds and other cast members, while Baldoni stayed by his side. The two avoided being photographed or making appearances in promotional interviews together. As the two actors’ characters engage in domestic violence in the movie, fans first theorized that the distance was a marketing ploy. According to the argument, they kept their distance to prevent others from romanticizing their violent relationship from the screen. But once Colleen Hoover and many other cast members unfollowed Baldoni on social media, rumors came to an end.
Was Ryan Reynolds responsible for this rift?
Baldoni, who is directing It Ends With Us, signed Lively to the project after obtaining the rights to the 2019 remake. She joined the movie as an executive producer as well. There appeared to be creative disputes on the set, based on the press tour interviews. “I think Blake Lively’s ready to direct,” Baldoni said to Entertainment Tonight in response to a request for his return to helm the follow-up. That’s my opinion.
After Lively disclosed his involvement in the movie’s writing, rumors circulated that Reynolds was the one who started this disagreement. “My husband wrote the iconic rooftop scene in this movie,” she disclosed in an interview with E! Online. Nobody is aware of that. Additionally, she hired Shane Reid, a film editor who had worked on Reynold’s Deadpool and Wolverine, to cut a version of the movie.
The New York Times claimed that Christy Hall, the film’s screenwriter, disclosed that she was unaware of any alterations made to the screenplay and believed the performers were improvising
Netizens slam film’s marketing for downplaying domestic violence
Lively promoted her new haircare line, floral designs, and provided responses to inquiries about abuse during interviews. She said, “Grab your friends, wear your florals, and head out to see it,” on the official TikTok page for the movie. A few viewers took issue with her carefree attitude to a movie about domestic violence. A user named @hiremeimfunny stood out among the numerous others making fun of the advertising strategies by posting a series titled, “If other movies were promoted like ‘It Ends With Us.'”
As he stated in a red carpet interview, “If a Lily Bloom in real life can sit in this theatre and make a different choice for herself than the one that was made for her, maybe she sees herself on that screen and chooses something different for herself,” Baldoni’s promotional efforts were well-received. His business, Wayfarer Studios, collaborated with the No More Foundation to offer abuse resources.
