During the It Ends With Us marketing, Blake Lively advertises her products, Betty Booze, Betty Buzz, and Blake Brown. Fans hail it as a cunning move.
Blake Lively has been marketing her brands Betty Booze and Betty Buzz ever since the debut of her movie It Ends With Us. She has also come under fire for launching Blake Brown, her hair care line, concurrently with the film’s promotional efforts.
As she promotes her film and new business, some fans have even gone so far as to label it a calculated marketing ploy. But as Entertainment Weekly revealed, it was never intended for Lively’s hair care line to debut at the same time as the premiere of It Ends With Us.
How did the actress benefit from her film’s premiere?
The movie’s original release date was set for Valentine’s Day. But due to Blake’s scheduled brand launch debut, the dates had to be moved to June and then again to August. Unfortunately, there was no noticeable break between the two events as a result of the delay, giving the impression that the premiere and launch were intentionally scheduled to occur at the same time.
𝚕𝚒𝚕𝚢 𝚋𝚕𝚘𝚘𝚖'𝚜 𝚒𝚜 𝚗𝚘𝚠 𝚘𝚙𝚎𝚗. #ItEndsWithUsMovie – exclusively in theaters august 9. ♡ pic.twitter.com/MmfoRMSf1P
— It Ends With Us (@ItEndsWithUs) May 16, 2024
Rumor has it that Lively is also promoting her beverage brands, Betty Buzz and Betty Booze, throughout town. The actress shared photos from a flower-themed party hosted by her firm while on the It Ends With Us press tour. “I adore the bottles as little vases!” was the caption that mentioned the two beverage companies. Team @bettybuzz and @bettybooze, thank you. In the same tweet, there was a photo of a flower store with the name “Betty Blooms,” which was another reference to her beverage companies and a nod to her role in the movie.
According to the New York Times, “a promotional email” was distributed with instructions on “how to make It Ends With Us-inspired cocktails, using Betty Buzz.” Ryan Reynolds, Blake’s spouse, owns the brand Aviation Gin, which is also included among the ingredients. According to the actress’s schedule, this is in fact the ideal moment for promotion.
Blake Brown Reviews: What are people saying about her products?
Customers were recently advised not to purchase Blake Brown’s hair care products by a Target employee. Kate Perry (@girlboss997), a TikTok user, said, “This is a PSA.” I just wanted to let everyone know that everyone has been returning Blake Brown haircare products, according to the hip young person working at Target’s customer service desk. With 1.5 million views as of right now, it appears that word has gone viral. “She said that s**t is not worth 20 bucks,” Perry said.
The TikTok user emphasized in another remark, saying, “I was returning something when I noticed the shampoo bottle on the counter and thought, ‘Oh, can I smell that?'” “Sure, but everyone’s been returning it,” she responds. Reviews of the product appear to be favorable, however opinions may differ based on personal preferences. In reality, the majority of the brand’s merchandise was sold out when Perry visited the store to look it over in a later video.
The majority of individuals praised the product’s packaging, notwithstanding Page Six’s criticisms. “We are pleased with the performance—and particularly the fragrance—of Blake Brown’s first offerings,” Page Six wrote. The creamy, intensely moisturizing masks and the fragrant froth of the shampoos were particularly delightful to us.
